The shock success of Donald Trump in the US Presidential election has left many reeling. I watched much of the through-the-night coverage and as events unfolded and the results of each State count came in, it became apparent that Hillary Clinton was not going to be the first female American President. Instead, a man who has never previously held an office in US politics nor served with the military, is now President-elect.
Hillary and the Democratic Party have gone off to lick their wounds and no doubt a post-mortem will be carried out as to how Trump could win so convincingly, not to mention significantly.
Love him or loathe him, Trump had the ear of the electorate. Gone are the days when experience trumps (if you’ll pardon the pun!) sound bites. Despite Hillary’s wealth of political experience and even with Trumps’ recent scandals highlighted in the media, his rants about a variety of issues struck a chord with the voters. Yes, he was outlandish and brash but he said what the majority wanted to hear and there lies the nub. What Donald Trump did was to understand the mental maps of those he wanted to motivate to vote for him – what was important in their world, he made important to him – or at least he said it was – in order to get sympathisers to sit up and listen. By understanding what issues mattered most to the majority of Republicans and then to the wider electorate, he gained support that gathered traction and momentum.
For example, apparently, Trump engaged with the disenfranchised and disaffected such as blue collar workers. The white working class seemingly felt abandoned by the Democrats as a result of economic decline, blamed on free trade agreements. Trump offered to address this. For many, immigration was an issue and whereas many politicians feel this a hot potato and could be labelled racist, Trump met it head on saying he would ‘build a wall on the border of Mexico’ and he would ban all Muslims from entering America. It’s these kinds of incendiary comments which tapped into the fear of so many – they were scared of the shootings and bombings taking place in the world and thought Trump had the answer.
It’s even been said that Trump changed his voice – the way he spoke – by changing the way he said his vowels to sound more like he was from the Deep South – rather than Queens, New York – in order that what he said resonated even more with large swathes of his supporters. One commentator called Trump ‘a great actor’. Let’s face it, Trump as well as a property tycoon, is also a reality star so acting is part of his game…
Trump played a blinder. His rhetoric touched a nerve, in millions, so he got something right. Voters felt like he listened to their concerns and what for them, were key issues. I’m not saying I in any way liked what Trump had to say but he got something right and in January 2017, will be the 45th President of the United States of America. A sobering thought. Let’s hope for all his panto-talk, he works for unification of the country and not widening the divide…
“Seek first to understand before asking to be understood.” Stephen Covey
By Kirsty Perrin
About the Author: Having been immersed in the Winning Edge principles from an early age, Kirsty’s philosophy is to be the best you can be and to enjoy what you do in life.
Kirsty knows that personal development is a continuous journey and therefore has a genuine desire and enthusiasm to help people realise their full potential, to be a success in their life-whatever that may mean to them.
Kirsty’s thought-provoking blogs, prompt readers to think consciously about how their thinking has a huge impact on their life, it informs their emotions and therefore their behaviour. Living life consciously is the cornerstone to the themes of Kirsty’s blogs. You can contact Kirsty directly here