About Us
Why Mancroft International Is Different
Mancroft International has an enviable track record in the Training and Personal Development Industry – over 25 years. This time and expertise has given us two things:
1) A considerable period of time in which to thoroughly research and develop the products we offer, and…
2) The opportunity to deliver these, carefully assess and fine-tune the results.
There can be no doubt that this length of time has not only created a solid product offering but also an unshakable confidence in the quality and value of what we offer.
Whereas so many other training companies continue to focus on the technical ‘how-to’ of the subject matters they present, at Mancroft International we have become firmly rooted in the unique position of delivering ‘brain-training’ or as we call it Mindset Management.
This has produced several positive outcomes that include:
· It is a Unique Selling Point for all our Programmes and Products
· It creates clear differentiation in a market place over-supplied with conventional, run of the mill offerings
· It allows us to adapt and evolve our offering, being flexible and agile
· It has grown to become more than just a product style – it is part of our ethos
· It has created a recognisable style of training that is dynamic and exciting
· It attracts trainers and presenters of the highest calibre who want to join us
· It has allowed us to become firmly established as experts in our field
· It continues to deliver positive, practical and meaningful results
· It intrigues and excites our prospects and clients
Above all, it delivers tangible results that mean our clients come back to us time and time again to request training and development that they know will give them the results they desire!
Mancroft History
‘Mancroft Training’ was formed in 1984 by founding Partners Richard Jackson and Barry Stiff. Richard and Barry spent a number of years uncovering what made some people perform at much higher levels than others and codified this research. This lead to the development of a unique and now highly-acclaimed programme - The Winning Edge. Over 120,000 people have personally experienced this dynamic and powerful programme, creating truly outstanding and tangible results.
Extensive feedback and powerful case studies demonstrate how people from all walks of life have used our material to achieve life-changing outcomes. Some have literally become millionaires, excelled in their careers and professions, whilst others have redefined close personal relationships, liberating themselves from destructive and negative situations. Others claim increased health and wellbeing and a sense of personal peace and freedom; a priceless outcome.
In 2001 Barry Stiff retired from the business and in December of 2007 Mancroft Training became Mancroft International to reflect its true international status, scope of operations and long-term strategic plans.
As we move into a new age where the ability to share and assimilate information has reached a new level, we have strong strategic plans for considerable growth and expansion. We continue to look for the very best people to share this exciting journey with us and reap the deserved rewards.
A Very Different Approach
As well as this, we have spent considerable time and investment (in excess of £500,000 over 25 years!) codifying our approach to the subject and our delivery mechanism. This has resulted in solid and robust Programmes that we can demonstrate deliver effective results. Even more than this, we have gone a step further and formulated a unique delivery format called Cognitive Performance Enhancement (CPE). This is a unique offering and something that immediately sets us apart from all other training companies.
It is also essential to point out that our approach to personal development is extremely pragmatic. One valid criticism often levelled at the Personal Development Industry is the propensity to present material that can only be described as ‘warm and fluffy’… the core material delivers very little substance. Mancroft International Programmes are radically different. The Winning Edge, for example, has been described as the ‘ultimate reality check’ and won support from those who could be called left-brained pragmatists, skeptics and, dare we say, ‘cynics’.
To add to this, our presentation and learning style is dynamic and has been described as provocative. Our ambition is to create radical shifts in the way people think, then feel and act. It would be fair to say that having been exposed to our Programmes, a delegate will always have a different outlook on their life and how to improve it. It is also quite common for delegates to want to come back and repeat a Programme, perhaps once every year or so, to refresh, and re-align their thinking.